“For where your treasure is, there will your heart be also.” –Jesus
Usually there is a direct correlation between what we invest in and what we care about—the things we invest in most are the things we usually care about most, especially compared to things we invest in less. And knowing this can help us clarify what we actually care about.
For instance, if we were to be asked, what things are most important in our lives or businesses, how would we answer? Perhaps it’s the relationship with our spouse or children, our health, our personal or professional development, the wellbeing of our employees, or a certain strategic project or initiative. Whatever we say these things are, whether it be personal or professional, it’s important to also assess how we’re currently investing in them, whether it be with our money, time, energy, or focus.
Ideally, there would be alignment—the things we say we care about are the very things we’re investing in. But if there’s not—if there are things that we say are important, but there’s no corresponding level of investment—we need to seriously consider why. Is it possible we think something is important to us, but our actions are pointing to the fact that other things are even more so? Because the things that are most important in our lives will be indicated by the level that we’re actually investing in them, regardless of whether we realize it or not.